IN Take-Two Interactive have not abandoned their plan to bring their biggest series to mobile devices. The publisher of Grand Theft Auto, Red Dead Redemption, Borderlands, NBA, Civilization, Mafia or BioShock wants to attract more players on smartphones and tablets.
According to Strauss Zelnick, CEO of Take-Two, implementing this plan will take time. This is mainly due to the fact that games from well-known brands are not always successful on mobile devices. In contrast, the most successful ones are those that were built from the ground up with a specific platform in mind.
He will oversee the success of Take-Two’s biggest brands on handheld devices. Zinga. Take-Two bought the Android and iOS gaming company in 2022 for $12.7 billion. Zynga is behind hits FarmVille, Golf Rival, Zynga Poker, Words with Friends and Match Factory. Star Wars Hunters will be released on mobile devices and Switch in June, followed by the puzzle role-playing game Game of Thrones: Legends on mobile devices later.
“We believe that we have the best collection of proprietary brands across console and PC in the interactive entertainment industry, and that it is largely untapped in mobile and free-to-play games around the world.” Zelnick said during an interview at the TD Cowen conference. He himself would like to see one of his brands successfully appear on mobile devices right now, but he doesn’t want to rush anything. He’s confident they’ll achieve it one day, even if that plan gets pushed to the wayside in favor of many other possibilities. This is good for us players. Apparently, Take-Two doesn’t want to rush anything and plans to offer a thoughtful experience on mobile devices. With hope.
Source :Indian TV
