kia, South Korean car brand renews cooperation with League of Legends EMEA Championship (LEC) for the 2023 season, the South Korean automaker will remain the main automotive partner of the competition for the fifth year in a row.
Kia was the first major partner that LEC signed with during the 2018 rebrand, so we are excited to continue our long-term partnership with the mobility solutions provider. As part of the partnership, Kia will continue to innovate by providing unique experiences to our fans, including through the weekly Mic Check series, which captures the team’s best moments on the LEC stage throughout the season. In addition, fans can expect to see some great Kia giveaways throughout the season and regularly see the Kia logo on the rift and on the LEC broadcast itself.
“We are thrilled to expand our partnership with League of Legends EMEA League of Legends EMEA, one of the largest and fastest growing esports platforms in the world.”he declared Jason Jeong, President of Kia Europe. “We look forward to connecting with the esports community and bringing further innovation to the esports community in 2023 as a longtime sponsor.”
Source: Tutto Mercato Web
