Company Sony announced significant investments in the Japanese publishing company Bandai NamkoWhich stands behind brands such as Dark Souls, Elden Ring, Tekken or Pac-Man.
Sony to Bandai Namco Put More than 460 million dollarsThus, gaining 2.5% of the shares and at the same time the creation of a strategic business partnership. Although Sony, perhaps, is trying to consolidate its influence on the domestic market, the Xbox fans still do not need to worry about any exclusive coup.
According to the official application Cooperation is focused primarily on expanding the brand brand Bandai Namco outside the gaming industry – Especially in the field of anime, manga and related products. Both companies want to use the growing demand for Japanese pop culture and develop their activities in areas such as production, distribution and merchandising.
Sony and Bandai Namco worked several times together in the past, whether at games, musical projects or an animated series. The new agreement is intended to expand this cooperation on all the media and strengthen the influence of both brands in the world market.
By the way, Sony took a very similar “strategic” step in 2023, when she invested in the studio Fromsoftware – The authors of Elden Ring, Sekira, dark souls or bloody. Sony owns a 14% share in this studio. At that time there were also speculations on a possible purchase, but they did not fulfill. And, as in the case of Software, this time this is not an acquisition – Bandai Namco remains an independent company and will continue to release its games on the platforms, including Xbox.
Source :Indian TV
