Director Ding wants to bet on hits.
In a Chinese publishing house Netease Dramatic changes should occur. Director William Dean After many years of growing up, he returns to the steering wheel and determines the new direction of the company. He wants to bet on hits. Information brought Bloomberg.
According to Dean, the growth that shows data from the recent financial report is not fast enough. To encourage it, it should be aiming at fewer games with greater sales potential. According to Bloomberg, the director “is not interested in games that do not earn hundreds of millions of dollars.” To contact popular China Eggy Partyde -factor copying Fallen guysThe field according to the company “Not a fixed limit for success is installed.”
The first steps were taken by William Dean last year, the release of influences or the closure of research OukaIN Bank of Sparks And Worlds are inexpressible But this did not indicate serious systemic changes. For example, now we will find out that Japanese studios are mostly waiting for their end. They must carry out projects in which Netease will no longer invest and will not give them any other marketing. This is applicable, among other things, the studies of the naked Toshikhir is stuckCreator of the Yakuza series.
The event of the superhero played 40 million people.
Some Western studies of the Chinese publisher should be considered by potential publishers or buyers. Bloomberg calls the team Jekaliptic gamesWhich works on MMORPG from the Warhammer world. Other North American and European studies Neteas SkyBox Labs or Quantic dreamField
Passions around the situation of foreign teams were modified at an analytical conference on Thursday: “We are determined to support the studio of high quality and creative masters. This is our strategy. Nothing changes.
The director had to cancel so many projects that Neteas may not expect any really big games this year. Although Marvel competitors He has already played 40 million people and earned about $ 200 million, and before their release Ding considered the possibility of termination of development, mainly from the cost of license. Last year, significant investments in Netease in China, Japan and the West also ceased.
Source :Indian TV
