Chinese giant Tencent changes its strategy and moves away from licensing brands of foreign companies. Instead, it should focus on developing its own intellectual property. Information provided by Reuters.
According to Reuters sources, Tencent no longer believes it is profitable to develop mainly mobile subsidiaries of large Western or Japanese brands. The prestige of such a brand should not compensate for the 15-20% share received by the company that granted the rights. It was because of Tencent’s attempt to reduce this share to 10% that the cooperation collapsed. by Square Enix on mobile phone Nier.
Currently, Tencent has had to pull a number of people out of development Jade Assassin’s Creeda mobile game with a story set in China for your own game. Dream Star. WITH murderer therefore it is recalculated to 2025.
Interest in licensing brands has also decreased on the part of their owners. Be an example Call of Duty: Warzone Mobile from Activision, which is a new competitor to the old Call of Duty Mobile, which is backed by Tencent. However, the Chinese company must still create a mobile version. Elden Ring.
Source : Zing
