Generative artificial intelligence will have a major impact on the video game industry in the next five years. The CEO thinks so Electronic art. He sees AI as a tool that will help in game development, improve gameplay and bring in more money from players.
Andrew Wilson voiced his expectations at the Morgan Stanley Technology, Media & Telecom conference. According to him, generative artificial intelligence make game development up to 30% more efficient. By creating immersive experiences, the player base is expected to increase by up to 50%, resulting in people spending 10-20% more money on games, including microtransactions. They have been particularly successful in selling Ultimate Team packs from the soccer series (now EA Sports FC, formerly FIFA), with each year selling a new installment at full price.
Wilson cited the creation of a new football stadium as an example. Previously, this work took developers six months. In recent years, the period has been reduced to six weeks. They believe that AI will provide them with six days in the next few years.
Source :Indian TV
