The British decided on Wednesday Competition Authority (CMA) about blocking a planned purchase Activision Blizzard from the side Microsoft. On Thursday morning, Xbox boss Phil Spencer called an internal meeting to brief employees on Microsoft’s progress while reassuring them that Xbox’s strategy would not change based on the success or failure of the acquisition. Details are reported by Bloomberg.
Spencer made no secret of his disappointment and acknowledged that the CMA’s decision would delay the deal by nearly $70 billion. However, this should not change Microsoft’s determination to complete the purchase. As of 2 a.m. Seattle time on Wednesday, the president of the company was awake. Brad Smith And prepared a response to the British authorities. That same day, CFO Amy Hood called a management meeting.
However, Microsoft’s strategy in the gaming industry should not change even if the deal fails. The inclusion of Activision Blizzard was supposed to speed up development, but it was not supposed to be decisive. Xbox has a definite path to follow even without the owner of brands like Call of Duty, Diablo or Crash Bandicoot.
CMA called the main reason for blocking the acquisition is not the console market, but cloud games. Streaming services say they are trying to protect themselves. Cloud platform Boosteroid already objected to this on Wednesday, and Microsoft support joined in on Thursday. Nvidia. Microsoft previously signed a ten-year contract with both companies to supply their PC games.
GeForce NOW and other cloud gaming providers could get an even larger catalog of games if Microsoft’s acquisition of Activision is finalized.
We see this as an advantage of cloud gaming and look forward to a positive decision.
— 🌩️ NVIDIA GeForce NOW (@NVIDIAGFN) April 27, 2023
Source :Indian TV
