British gamers back Activision Blizzard acquisition

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After a long time, here’s some good news for Microsoft. About 75% of UK gamers support the acquisition of Activision Blizzard.This is reported by the UK Competition and Markets Authority (CMA).

The CMA recently invited the British public to comment on the merger. nearly $69 billion. The authorities received more than 2,100 emails, and about three-quarters of them were generally in favor of the acquisition, and about a quarter were against the merger.

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“Of the more than 2,000 reports we received, approximately 75 percent were overwhelmingly positive about the acquisition, while one in four respondents were overwhelmingly against the deal. Only a small part of the news did not contain a specific position on this issue. summarizes the situation with the CMA.

During the briefing, the CMA shared the most common responses. The British public agrees that Sony and Nintendo are stronger than Microsoft in console games, and the merger will help Microsoft compete with them..

The merger is a response to Sony’s PlayStation business model.which in the past has included the protection of exclusive content or early access to popular cross-platform game series such as Final Fantasy and Silent Hill.” players point out what Sony is doing even now. They also don’t understand the concerns about the exclusivity of shows like Call of Duty. Take Minecraft as an example.which, even after Mojang bought the studio, remains on PlayStation consoles and receives all the updates.

“Due to the multiplayer nature of the Call of Duty series, it is unlikely to be exclusive. However, if that were to happen, then there would be a gap in the gaming industry that could be filled by competing cross-platform shooters.” supplied by the players. They also realize that Microsoft Acquisition of Activision Blizzard Will Push Sony For Betterfor example, to improve the PlayStation Plus subscription and create games that compete with Call of Duty.

“Microsoft’s plans to add Call of Duty to its Game Pass service will allow more players to purchase the game at a lower price. If the price of Game Pass goes up, players will be able to go back to buying their own games.” players are clean.

Of course, they are also in the report. arguments against. Here it seems like Microsoft already dominates the PC operating system space, and this merger is an attempt to take a similar position in the gaming space.

“This will be the largest acquisition in gaming history and will pave the way for a potential series of future acquisitions by publishers such as Take Two, EA, Ubisoft, leading to increased market concentration.” sounds like yet another argument in favor of blocking Microsoft’s deal with Activision Blizzard.

EU REGULATORS ASK FOR COMPETITION’S OPINION

EU regulators have reached out to other video game makers to assess concerns about Microsoft’s buyout of Activision Blizzard. It’s a 91-page survey, and according to a person familiar with the matter, not only publishers, but also developers and distributors received the survey.

According to Reuters, the European Commission is asking what strategy might Microsoft choose after buying Activision Blizzard. Does the strategy include:

  • Game downgrades, better Xbox games, or Xbox-only updates.
  • Raising the retail price of games on competing consoles and releasing them later.
  • Exclusivity for certain content and features

Recall that on September 12, we officially learned that The Federal Trade Commission (FTC) will sue the company over its acquisition of Activision Blizzard.. However, the FTC is not seeking a preliminary injunction against the acquisition. She filed a complaint not in federal court, but in her own administrative court. In other words, it doesn’t stop Microsoft from buying Activision Blizzard. It’s more about trying to negotiate terms; the first hearing is set for August 2, 2023.

Source :Indian TV

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