Project Cars isn’t attractive enough for EA

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Electronic Arts cancels Project Cars racing series. With this decision in mind, she stopped the development of the next part and investment in the brand. Employees Slightly crazy studios to be split into other projects within EA Sports, racing teams and other company studios.

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“Today we announced the renewal of our racing portfolio. After evaluating the next Project Cars and its long-term growth potential, we have decided to cease further development and investment in this series.” An EA spokesperson told GamesIndustry.biz.

Such decisions are very complex, but will allow them to prioritize by focusing on areas where they have the greatest opportunity to create experiences that fans will love, the spokesperson said.

“We are focusing on our strengths in the racing portfolio, especially licensed brands and open world experiences, and expanding our franchises to become more socially oriented with long-term, real-time services that engage global communities.”

“Games are at the heart of sports and racing entertainment, and with the changing expectations of fans, we recognize the need to evolve our games, not just games, and provide experiences for fans where they can also watch, create and connect with their friends.” the representative added.

Looks like they made it a priority at EA. WRC, to which they will have a license from next year. Further official races F1 as well as Need for Speed. We probably can’t expect more from EA racing teams.

The Project Cars series was born in 2015. It was created with the support of racing game fans, and two more volumes have since been released in collaboration with Bandai Namco. Project Cars 3 came out in 2020 but was not well received. Since then, work has been underway on the next work. But he won’t see the light of day again. Apparently, he should have focused more on the simulation. The series has also been released to mobile devices thanks to Project Cars Go.

Electronic Arts bought Codemasters along with Slightly Mad Studios in 2020, the deal was completed in 2021. At that time, work was underway on Project Cars. 150 people. Ian Bell left the company late last year and founded Slightly Mad Studios in 2009.

Recall that this is not the first game that EA has canceled in connection with Slightly Mad Studios. Even before Project Cars, this team has been working with EA on Need for Speed ​​Shift. The unexpected end of cooperation after Shift 2 almost led to the collapse of SMS.

Source :Indian TV

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