Many people think that Microsoft spend $68.7 billion on Activision Blizzard due to Call of Duty. Yes, this series is a golden egg, but earlier Phil Spencer revealed one important thing in an interview with Bloomberg. The American company sees big opportunities in mobile games, which are played by more than 1.5 billion people. That’s it for the review the largest gaming platform and Microsoft naturally wants to be more proactive on this issue. And this is exactly what Activision Blizzard will take care of. King Studiowhich has hits like Candy Crush and Crash Bandicoot: On the Run!
From this point of view, Microsoft’s intentions are not surprising. The company must prepare mobile version of the xbox store, where games for mobile phones and tablets will be offered. It should be about competition for the App Store and Google Play. And Activision, Blizzard and King are playing a major role in this secret plan.
The tech giant based in Redmond, USA, first hinted at this intention earlier this year. At that time, he announced an attempt to create a new generation of commerce that would be created for games. Thanks to a detailed investigation by the UK Competition and Markets Authority (CMA), Microsoft has revealed the first details.
Source: MicrosoftWhy is Microsoft buying Activision Blizzard? The reason may surprise you
Microsoft said in documents sent to the CMA that The purchase of Activision Blizzard is important in the plans in the mobile segment, where the company wants to strengthen its presence.. This includes building a store with next-generation games that will run on a wide range of devices, including mobile.
Through Activision Blizzard games and existing player communities, Microsoft is looking to expand the Xbox Store for mobile devices and bring gamers to the new Xbox mobile platform. Surely it would be stylish Call of Duty: Mobile, Diablo the Immortal, candy Crush Saga and future Call of Duty: Warzone Mobile they certainly helped, and Microsoft had a chance to poach customers from Apple and Google.
Microsoft explicitly states in the document:
“With this deal, Microsoft will gain a significant foothold in mobile gaming. King’s revenue from mobile games and games like Call of Duty: Mobile, as well as spin-off revenue, accounted for more than half of Activision Blizzard’s revenue in the first half of 2022…Mobile accounts for approximately three-quarters of its MAUs. Microsoft does not currently have a significant presence in the mobile gaming space and the deal will bring much-needed expertise in mobile game development, marketing and advertising. Activision Blizzard will be able to share its expertise in mobile game development and publishing.”
Microsoft has been coming up with a password for a long time, hasn’t it? games should be for everyone and available on all possible devices. In your subscription Xbox Game Pass through more expensive Ultimate level offers Xbox Cloud Gaming with the ability to play core games from Xbox consoles on mobile devices and tablets. Recently, the company is also adding to games full touch controlso that mobile players can enjoy them without a controller. In addition, Xbox Cloud Gaming is also working with Valve’s Steam Deck, and Microsoft has partnered with Logitech and Razer for their portable gaming cloud gaming. As a result, Microsoft wants to assert itself on several fronts.
Interestingly, the CMA acquisition investigation barely touches on Microsoft’s potential entry into the mobile gaming market, instead focusing on console games, which, according to Microsoft, make up a smaller and smaller part of the overall market. But now we understand why the representative of Google also spoke in the EU. Together with the head of the PlayStation, he had to express certain concerns. At least that’s what one source claims (we reported here).
We can see the growth of the mobile market and its further potential in the chart published by Microsoft. In 2020, the entire video game market had value $165 billion. Consoles accounted for $33 billion (20%), PCs for $40 billion (24%) and mobile games $85 billion (51%).
It’s not going to be easy for Microsoft, and we’re not talking about convincing the CMA, but about moving forward. Although the company has an interesting plan and reportedly wants to offer a level playing field to developers and publishers on the Xbox Store and allow them to use third party payment gateways.
Source :Indian TV
