According to a study, gamers have a more positive attitude towards brands than the rest of the public.

The difference is greater if respondents were asked about energy drinks and soft drinks.

Ballantine’s and Borderlands recently ran an intriguing campaign.

do we have players a more positive attitude towards big brands than the rest of the people? The answer is yes, at least as evidenced by new research by Newzoo, one of the leading video game market research firms, based on thousands of surveys from various countries and regions.

The report has been collected through GamesIndustry pages and states that it is to find results. 75 thousand people were interviewed in 36 markets Insights on the world’s leading sports, luxury, auto and beverage companies. In all these signatures, there was always more positivity among gamers than non-gamers, although some brands had more balanced data.

For example, the biggest gaps were found in energy drinks and soft drinks, with 46% of the player base. monster power compared to 23% of the rest. A somewhat similar percentage to Mountain Dew, 49% versus 31%. But there is no difference in alcoholic products such as Budweiser and Ballantine’s.

This is not the only study pointing in this direction. GamesIndustry recalls another report released in 2020 which found that 56% of gamers trust companies and brands, and 47% of other respondents trust them.

Beyond curiosity, the study could invite big companies in the industry to run more campaigns in the industry, either through eSports sponsorships or by running original campaigns like Ballantine’s and Borderlands crossover. In the meantime, we encourage you to respond to the research in the comments.