Multilaser honors different mothers with a seasonal campaign created by Ampfy.

Multilaser, one of the largest tablet manufacturers in Brazil and one of the national leaders in telephony, electronics and computers, has just announced its 2022 Mother’s Day campaign signed by Ampfy.

With the aim of humanizing, welcoming and bringing more humor to the routine of mothers, the “Multi e Mãe” action will bring together a group of influencers with different profiles: actress Deborah Secco will represent the connected mother; host Chris Flores will represent the chef’s mother; Streamer Mariana Ayrez will represent the mother of the gamer, while digital influencers Chantal Verdelho and Sabrina Dibinis will represent the beautiful mother and the athletic mother, respectively.

Multilaser honors mothers of all types

“Mothers in the plural. Therefore, we are looking for profiles with different personalities to participate in the campaign. We want to share in a fun way what it’s like to combine your own desires with motherhood. The idea is also to highlight that Multilaser can be a partner for all types of mothers: connected, gamers, chefs, fitness enthusiasts, conceited… we have smart gift options for all of them,” explains Flavia Drummond, Director Multi-Laser Marketing.

“Mother’s Day campaigns tend to stereotype these women by placing them in the ‘being a mother’ category. However, we know that mothers are more than mothers. These are women who do it daily. And Multilaser is a partner to make every moment more enjoyable with quality products. Be your mother, whatever she is.” Bruno Ernika, creative director at Ampfy.

Since April 20, every 48 hours, influencers share their experiences on the brand’s Instagram. In the profile, it will also be possible to follow the promotions for the date. From the second half of the month until May 31st, consumers will receive exclusive discounts and compete for 260 instant prizes, while anyone who buys products from the Multilaser, Up Home, Essenza and Ultra brands will be able to register to compete for five prizes. ＄ Rs 10,000,000

In addition to social media, the campaign will also air on Discovery Channels, which will feature a film starring Deborah Secco. The commercial will show the actress adopting different mother styles and having the Multilaser as her partner to live every moment. The idea behind the film is to showcase the diversity of the brand’s portfolio, which has smart gift options for all types of moms.

Consumers may also be affected by the SBT campaign, the Fofocalizando program, and the yellow metro line in the city of Sao Paulo.

This initiative is the first campaign run by Flavia Drummond at the company in partnership with Ampfy, the agency responsible for developing the campaign. The professional has already worked in big players such as Magalu, Terra and Vigor. “I am very happy to be part of this team of so many talents. We still have big marketing campaigns planned for this year, and I have no doubt that they will all be successful,” he concludes.

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