Force One, a Brazilian technology and lifestyle brand that values quality and value for money, announces Vitor Martins as the new CEO of the brand. João Paulo Martins, who held this position, now holds the position of CTO (Chief Technical Officer), responsible for the areas of product and service development, research and technological innovation, and infrastructure.
Vitor comes to Force One with two decades of experience in the games and peripherals space, where he spent 19 years leading Razer’s Latin America division.
In the new home, the executive will seek to expand the company’s presence in Brazil and other markets.
“Force One caught my attention because it aims to meet the demand for high-performance equipment in the region while offering excellent value for money. Moreover, the brand has a real intention of investing in emerging markets such as Brazil and other Latin American countries, and is rapidly consolidating in the games and peripherals market. This is a result of the quality it offers to its audience, be it enthusiasts, gamers or casual users.”
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For the new CEO, an example of the path being well laid out was the brand’s debut at this year’s Brasil Game Show, where the company presented a 300 m² booth that attracted the public with several activations and product demos. “I come to add, to support what is being done well, and to take the opportunity to share my know-how and experience in areas where we have room for improvement.”
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João Paulo highly values Vitor’s experience in gaming, hardware and technology and believes that his arrival will add even more strength to the development of distribution and product development for the Brazilian and Latin American markets as a whole. “One of Force One’s priorities is to work to strengthen the brand, which has been growing exponentially in recent months,” he says. “We want consumers to have complete confidence in all of our processes and to feel a true sense of belonging and satisfaction when using our products. The entire Force One product line is designed by a talented team dedicated to meeting the needs of the brand’s fans.”
Bruno Agnello took over as CPO
Another addition to the Force One team is Bruno Agnello, who now serves as chief product officer (CPO), or chief product officer. In his new role, he will be tasked with further consolidating the brand in the Brazilian market. “Our main task is to find a balance between high quality products and an affordable price for the end consumer,” he notes.
Agnello is known in the gaming scene for participating in live streams with some of the most famous figures in the community, such as the former Gallic player and former Counter-Strike coach, one of the biggest streamers in the world. Besides being a gamer and former professional footballer, Agnello has experience in several success stories, working in partnership with the Red Bull brand, player Neymar, PUBG game and streamer Casimiro, among others.
More information about Force One can be found on the brand’s official website.
About Force-1
Force One is a Brazilian brand of gaming chairs created and developed by gamers passionate about ergonomics, performance and eSports, with the main features being comfort, quality and cost-effectiveness. Made in collaboration with Vertagear, one of the world’s leading brands in this segment, Force One chairs are made from high-quality materials to ensure the safety, durability and comfort that consumers expect. More information about Force One and its product line can be found on the official website.
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Source : Married Games
