WinZO announces a $10 million fund for the Brazilian gaming ecosystem.

Until now, WinZO has invested worldwide in new interactive entertainment solutions. Some of the recent investments include Web3 gaming company Upskillz, Web3 gaming community startup IndiGG, UK-based game studio Village Studio, casual game studio Bombay Play, and blockchain-based monetization and streaming launch Glip. These investments took place at different stages.

“Game development is often viewed as a business with uncertain outcomes, but we have built a solid foundation for identifying successful businesses over time. Through our WinZO platform, we have access to performance data for over 100 games from over 100 developers in various genres. This allows us to well recognize the indicators, mechanisms and indicators of potential success.

In addition, as a global gaming platform, we provide a supportive environment for companies in our portfolio to share ideas, run tests, and leverage the WinZO community and resources. Our goal is to provide the kind of partnership we want to have in the early stages of creating WinZO. Brazil offers an extremely promising gaming ecosystem and we would like to actively invest in suitable gaming companies here.”says Paavan Nanda, co-founder of WinZO.

According to research by Newzoo, Latin America is the number one market for mobile games and is expected to generate an impressive US$5.1 billion by 2024. Brazil is currently the largest game producer in the region, with production more than doubling between 2018 and 2022. The country has over 1,000 game developers and has the second highest number of game downloads in the global mobile gaming market after India.

WinZO also helps generate revenue by providing high player engagement through its global app. The company offers a software developer kit (KDS) that simplifies the registration process for third-party game developers by providing them with a monetization model. Once integrated, these games are instantly available to WinZO’s wide user base of 150 million users worldwide, allowing developers to generate revenue without spending on marketing and infrastructure.

WinZO’s microtransaction-based monetization model has proven to be exceptionally effective, outperforming traditional in-app purchases and ad-based models, and generating 100x more revenue for game developers. In the past, WinZO has partnered with several global gaming companies such as France’s Voodoo to host their games on the WinZO app.

“Global gaming companies are facing challenges in generating revenue. The problem of monetization for game developers and studios may be related to the use of traditional monetization models that do not fit well with the economic and cultural nuances of the market. However, WinZO did a masterful job by implementing its unique monetization model and proprietary formats using small transaction sizes,” says Nanda.

“This approach resonates with a wider audience and has resulted in a 100x increase in revenue compared to traditional app stores. We launch over four billion games on our platform every month.

In addition to the monetization engine, WinZO offers tools to help global companies customize their games for local audiences. This comprehensive set of services includes support for language translation and local content creation, further expanding your ability to reach your target markets,” he adds.

To date, WinZO has raised a total of $100 million through multiple investment rounds. Its investors include California-based Griffin Gaming Partners, the world’s largest pure-gaming venture capital fund, and other gaming funds such as Maker’s Fund and Courtside Ventures. Steven Paluca, an American private investor, co-chairman of Bain Capital and co-owner of the Boston Celtics of the National Basketball Association and Serie A football team Atalanta, is also an investor in WinZO.

About Winzo:

WinZO is the largest social gaming and interactive entertainment platform in India. The company, launched in early 2018, is partnering with third-party developers to host games on its Android app, where users can enjoy personalized multiplayer games. The platform is available in 12 languages ​​such as English, Hindi, Gujarati, Marathi, Bengali and Bhojpuri with over 150 million registered users.

The WinZO platform powers over 4 billion microtransactions per month across a portfolio of over 100 games. WinZO is focused on building an active community of gamers and influencers in India and the US. The company sees a future where the WinZO platform can provide a culturally relevant and enjoyable experience in the global gaming ecosystem, monetized through a unique microtransaction model.

WinZO, a Series C funded venture, has raised $100M through gaming and entertainment investors Marquee with partners such as Griffin Gaming, Courtside Ventures and Maker’s Fund making their first investment in the gaming ecosystem of Indian startups through WinZO.

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