ℓiⱴe, an independent agency with 17 years of experience in the market that is committed to creating ideas that change business and people, has announced the launch of an e-sports division: ℓiⱴε gamεs.
To offer the market services for strategy, media, influencers, sponsorship of esports teams and championships, and special projects in the metaverse, a new initiative is born through an exclusive partnership with XIS, an esports organization that was formed with a mission to promote diversity in the esports scene, and Louis Fontes, a former audiovisual director known for his great projects and for having over 1 billion views on his content, is the CEO and a powerhouse on the board of directors.
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According to Elin Rossin, CEO of ℓiⱴε, the new business unit will bring together professionals in strategy, creativity, media, business intelligence and content: “ℓiⱴε is committed to offering customers access to what appears in the culture so that they are always relevant to their audience, and the gaming industry today is a very strategic universe. We are committed to partnering with Xis to offer the advertising market a professional and structured way to invest in games and e-sports.”
“We know that the gaming world suffers greatly from a lack of diversity, and with Xis, we have begun to offer brands from different segments the opportunity to invest in building a fairer future in an industry that today attracts about 75% of Brazilians. Population”, finishes Aline Rossin.
Together, ℓiⱴε and Xis add their experience to offer the market a unique value proposition that brings together, respectively, all the knowledge and structure of an agency with almost 20 years of experience in the market, which has shown a 70% increase in revenue. over the past 12 months and has served major clients such as Natura, Nubank, YouTube, Nike, Itaú and Cornershop with experience in e-sports, relationships with digital influencers and specialized content production.
“Xis was created with the goal of encouraging diversity in e-sports, and we found ℓiⱴε to be the perfect partnership to create a proposition for non-endemic companies in the gaming industry to tap into the country’s huge gaming fan base.” says Luis Fontes, founder and CEO of Xis.
From this new moment, companies are introducing a portfolio of digital influencers entirely focused on gaming and diversity, adding an audience of over 36 million social media followers. In addition to an extensive team of influencers such as Giulia Cassini who produces lifestyle content and Paula Cabral who is famous for her life focused on Valorant and Apex Legends among the competing teams, XIS stood out for being the only team from Brazil to win the seat. in Serie A of the Brazilian Free Fire League, the main tournament of this modality in the country, with two women in the first team.
To learn more about the partnership, follow the companies on their social media:
XIS – Instagram, twitter and YouTube
ℓiⱴε – Official site, LinkedIn and Instagram
About XIS
XIS is an esports organization. Launched in August 2021 by Luis “Jesus” Fontes and Tom Toledo, the organization was created with the goal of bringing more diversity to the esports scene and differentiated content for the general public. Today, the team has a Free Fire roster that contests Brazilian Free Fire League Serie B, a Wild Rift team, a Fortnite player, in addition to a Pokémon Unite team, and an extensive multi-influencer team consisting of Jesus himself, Maellen, Bruna Balbino, J P. Mota, Mia Alves, Giulia Cassini, GuuPaz, Joao Chz, Titi Maya and Lucas Andrade, who have over 36 million social media followers.
About ℓiⱴe
ℓiⱴε is an independent agency with 17 years of market experience that uses data and strategy to avoid monotony while creating insights that change businesses and people. The agency has been in the cloud for almost four years now and is positioning itself to look for less of the same in what it does and how it works. Almost 110 bakers work in different regions of the country, and some even outside of Brazil.
The office-anywhere format provides greater diversity in every way for the company and directly contributes to the narratives and campaigns created for clients. ℓiⱴε’ work is recognized at the world’s top festivals of creativity and innovation, for example, it has already won the Cannes Lions, Wave and Effie Awards. The agency has major brands in its portfolio, such as Natura, YouTube, Nike, Cornershop, Nubank, Bepantol and others.
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Source : Married Games
