Riot Games and legendary jewelry company Tiffany & Co. announced a new global multi-year partnership with LoL Esports, bringing Tiffany & Co. the official designer of the League of Legends World Championship trophy.
The result of this new partnership, a redesigned LoL Esports jewel, the Summoner Cup awarded annually to the winner of the World Championship, will debut globally digitally on Monday, August from Riot Games, LoL Esports and Tiffany & Co. .
“The Summoner Cup is a symbol of greatness in esports and the most outstanding achievement in League of Legends,” said Naz Aletaha, General Manager of League of Legends Esports at Riot Games. “The teams that created it represent the best of our sport and their excellence will forever go down in the history of LoL Esports. Because we wanted to raise the prestige of winning the World Championship, we only had one partner that we wanted to partner with in the Summoner’s Cup. Tiffany & Co is a heritage brand and preeminent designer of the world’s greatest sports trophies. We are honored to partner with them to celebrate our past, present and future world champions.”
Tiffany & Co. has been a preeminent brand in creating timeless trophies representing the pinnacle of sporting achievement in various professional sports such as football, basketball and baseball since 1860. The Summoner’s Cup is now part of the same group of iconic sports trophies as the Silver Dragon Cup. Made from professional grade LoL alloy designed and manufactured by Tiffany & Co. Created to commemorate the 10th anniversary of LoL Esports in China, the Silver Dragon Cup includes valuable items from previous LPL legends as well as parts from the original Silver Dragon Cup.
The co-creation of the new trophy, weighing 20 kg and measuring approximately 69 cm, required an intense creative process from both LoL Esports and Tiffany & Co. The modern design came to life after 4 months, for a total of 277 hours, in the hands of experienced jewelers who create over 65 trophies each year at the Craft Workshop in Cumberland, Rhode Island. Crafted with mid-19th century tools and techniques, as well as cutting-edge innovation, this sterling silver masterpiece reflects Tiffany’s legacy of exceptional craftsmanship.
“We are thrilled to continue our partnership with LoL Esports and the opportunity to be part of the brand’s evolution into the world’s most popular sport,” said Alexander Arno, executive vice president of products and communications at Tiffany & Co. “The creation of the Summoner’s Cup is another milestone for Tiffany in the world of esports, as well as an exciting new chapter in our 160-year legacy of creating esports trophies.”
The League of Legends World Championship will return to North America for the first time since 2016, introducing a multi-city tour format after a two-year hiatus. The competition kicks off with a qualifying round (September 29 to October 4) in Mexico City, followed by a group stage (October 7 to 10, October 13 to 16) and a quarter-final (October 20 to 23) in New York. . The semi-finals will take place on October 29 and 30 in Atlanta, Georgia, while the 2022 World Championship Grand Final will take place on November 5 in San Francisco, California.
Worlds is the pinnacle of LoL Esports, where the best teams from 11 regions compete for the title of world champion. The tournament features 24 teams from 11 Riot pro leagues and lasts for a full month, after which one of the teams becomes the best in the world. Year after year, the World Cup continues to beat previous records, such as the 2021 final match, which averaged over 30 million viewers and peaked at over 73 million concurrent viewers.
About eSports LoL™
LoL Esports is the official brand of the competitive esports scene of League of Legends, a global sport that has attracted the attention of millions of fans around the world since 2011. Over 800 players are spread across over 100 professional esports teams in League of Legends. compete annually around the world in dozens of leagues. In each regional league, teams compete against each other over a two-legged season in hopes of winning regional titles and league points. On top of all this, LoL Esports still has some of the top sponsors in the global market and partnerships of the highest quality. To access additional information: lolesports as well as lawlesssportsmedia.
About Tiffany & Co.
Founded in New York in 1837 by Charles Lewis Tiffany, Tiffany & Co. is a global luxury jewelry company that has become synonymous with elegance, innovative design, exquisite creations and creative excellence.
With over 300 retail stores worldwide and over 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market luxury jewelry, watches and accessories. Nearly 5,000 highly skilled artisans cut Tiffany’s diamonds and handcraft jewelry in the company’s own workshops, bringing the brand’s commitment to excellence to life.
Tiffany & Co. has a long-standing commitment to running its business responsibly, preserving the environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and his commitment to sustainability, visit the website.
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Source : Married Games
