Fortnite and GrandVision by Fototica: the first collection released in partnership with the game

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An unofficial, young and ambitious eyewear brand, exclusively distributed by GrandVision by Fototica, has created a new collection of eight sunglasses and two frames with a blue light filter (a technology that protects the eyes from light emitted by electronic devices) in partnership with the popular game Fortnite.

The group presents the world’s first collaboration developed in collaboration with Fortnite in Brazil, offered by local network GrandVision by Fototica. Each item in the new collection represents an iconic element of the gaming universe and demonstrates how well the two brands fit together, offering fun, inclusiveness and positivity.

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“With a penchant for the unexpected and innovative, it makes sense that the new unofficial collection will go down in history as the first collection of points created in partnership with Fortnite. The collaboration brings the brand closer to a conversation with Generation Z, an audience that is increasingly present in our stores, bringing together visual care, technology and fashion in one collection,” says Murillo Piotrovski, Managing Director of Fototica.

The partnership was hosted by IMG, Fortnite’s exclusive international consumer product licensing agency.

Collection:

Capital is one of the game’s most iconic characters, featuring two goggle styles from the collection, one sport mask with blue mirrored lenses and the other with orange mirrored lenses.

cubes mysterious elements in the game. We paired a striking black frame shape with magenta mirrored lenses inspired by the colors of the Cube.

Rugged aviator with yellow lenses presents smearedsuper popular banana skin from the game.

Midas represented by the “aviator” model and gold mirrored lenses.

Fortnite and the grand vision

OUR Hug team leader It is presented in a super feminine form with pink gradient lenses.

Latest Line Inspiration royal victory, a well-known in-game term for being the last survivor of a Battle Royale or Build Zero. The set includes 3 different models: a black square frame with blue lenses and two frames with a blue light filter.

Discover 10 models available on the GrandVision by Fototica website and in selected stores* starting at R$ 349.

Activation with streamers: Unofficial now has its own creative island! A digital playground where streamers Manteiga and Renanzo will be challenged to rise to the top of the leaderboard by completing all four challenges on the map. Just follow GrandVision by Fototica on social media to get more information and enter the competition!

Where to find the collection:

Fortnite and the grand vision

-Sao Paulo: Morumbi Shopping, Anália Franco Shopping, Ibirapuera Shopping, Pátio Paulista Shopping, Eldorado Shopping, Iguatemi Shopping, Plaza Sul Shopping, Jardim Sul Shopping and Bourbon Shopping…;

-Savior: Shopping da Bahia, Shopping Barra, Salvador Shopping stores 1054 and 1099 and Salvador Norte Shopping;

-Recife: Shopping Center Recife;

-Aracaju: Shopping RioMar;

-Maceio: Maceio Shopping.

-Official website of GrandVision Optics – https://www.oticagrandvision.com.br

Fortnite and the grand vision

About unofficial: It is a new eyewear brand on the market, relaunched by GrandVision by Fototica in 2021. Unofficial brings affordable fashion frames to people who are not afraid to explore new facets of their personality and embrace the freedom to be who they want to be. Always defying expectations, in a kaleidoscope of colors and a full range of silhouettes, Unofficial lets you explore and express all your versions.

About Fortnite: It’s a completely free online game where you and your friends fight for survival last in Battle Royale, join forces to create your own creative games, or watch a live show in Party Royale. Download now and play on PlayStation, Xbox, Switch, Android and PC. Find out more at www.fortnite.com.

About GrandVision by Fototica: Recognized as the best optical store chain in Brazil for three consecutive years by the Lojista Alshop Award. It is present throughout the country through online stores, and also has physical stores in seven Brazilian states: São Paulo, Bahia, Pernambuco, Sergipe, Ceara. , Alagoas and Santa Catarina. As a benchmark in its segment, it offers optical products such as complete glasses (frames and lenses), sunglasses and contact lenses from exclusive and licensed brands.

Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.

Source : Married Games

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