An experience that unites: etermax introduces eterfy and takes gamification to the next level

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OUR ethermaxan international technology company that has created global phenomena such as interrogated as well as formulatedfrom its pioneer division Brand gamificationjust introduced ethereal, a platform for the gamification of companies and brands. Combination of game design elements and experience ethermax In video game development, the new platform is designed to meet the needs of organizations looking to improve processes and activities through entertainment tools. OUR ethereal there is already the first Trivia Challenge solution available worldwide.

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Over their 60+ year history, video games have been shown to induce certain cognitive distortions in humans. Based on these findings, game design elements have been applied not only to entertainment but also to non-entertainment fields such as psychology, education, mass consumption, loyalty, and talent management, among others. Along with the massive distribution and professionalization of games, more and more sectors are recognizing the benefits that games can offer in accelerating learning.

Convinced that gamification strengthens the bond between organizations and their different audiences, and with the goal of creating unique experiences for different audiences, ethereal transfers game attributes to different areas. These elements (such as tasks and rewards, clear progressions with short-term and long-term goals, or time limits) can be included in a non-leisure context to make them more fun. The game is positioned, therefore, as a central tool for achieving goals, stimulating the trust, interest and entertainment of the audience.

Video games are a form of bonding, and research shows they are also a shared activity between friends, family, and people who don’t know each other, creating communities of common interest. To the surprise of many, 72% of gamers play with their friends, 80% discuss games with peers, and 61% are members of gaming communities. That is, games not only connect us, but also help create very active and interested communities.

“For brands and all types of companies, games represent an invaluable communication platform, both for the time of interaction with the experience and for the specific state that users find themselves in while playing: relaxed, focused and happy. With eterfy, we propose to strengthen this connection so that organizations will address their audience in a different way and establish a closer bridge with their audience.” says Juan Pablo Veiga, Vice President of Business Planning and Operations at etermax brand gamification. “The design of Eterfy is versatile and allows the platform to be used in various processes, such as recruitment, integration, training, or customer loyalty programs. It can also be used to achieve B2C goals by creating a closer connection with consumers.” added.

Trivia Challenge, first decision ethereal, is a question and answer contest with personalized content according to the needs of each company or brand. Now it is available in two versions: individual or with See and Feel asked. So far, over 4,000 people have used the platform in its first phase of launch, demonstrating its effectiveness in connecting diverse audiences within organizations.

How does eterfy: Trivia Challenge work?

The Trivia Challenge is a tournament that uses a question and answer format over a series of rounds. Each challenge has questions (with text or an image) to be answered in the shortest possible time, and at the end of each round, partial scores and ratings of contestants are displayed, who can play individually or in teams. At the end of the game, the solution produces a result that calculates the performance of each player or team based on the number of hits. The number of rounds and questions is configurable and can be tailored to the needs of each client.

In terms of content, the offer of the game has versatility, able to adapt to different campaigns, with questions in line with the general culture, based on a variety of topics that ethermax in your question factory, or with content customized according to the context of the action you want to take.

With over 12 years of experience in developing video games that entertain, connect and advance knowledge, ethermax continues to create gamification solutions available to organizations. So share your know how an industry-unique way to use elements of games as a strategic and actionable tool to achieve specific goals and increase people’s engagement and loyalty.

About the gamification of the etermax brand

etermax Brand Gamification helps brands connect with consumers through 360° gaming solutions, gaming experiences and ad formats across a network of over 2,200 leading mobile games. To learn more visit http://etermax.com/brandgamification

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Source : Married Games

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