LA Galaxy striker Javier “Chicharito” Hernandez has joined Complexity Gaming’s Complexity Stars, the two teams announced on Wednesday.
Complexity Stars, a US organizing program launched in November 2021, aims to connect the worlds of sports, entertainment and gaming with a roster of professional athletes looking for ways to leave their mark on the court. Chicharito’s signing became the league’s first professional player.
Mui Felize from Sumarme @ Complexity ? pic.twitter.com/RbzA5uLTOR
— Chicharito Hernandez (@CH14_) April 20, 2022
“Gaming has always been my passion,” Chicharito said in a press release. “By signing with Complexity Stars, I will be able to create content and host events to better engage my fans on the pitch. Challenge has a rich history. Games and sports and talent development and a commitment to promoting organic growth opportunities for athletes I knew would be the perfect fit.”
With more than 14.3 million social media followers and world-class fans, Mexico’s all-time top scorer joins eight professional athletes trying to grow their audience on Complexity Stars, including two-time NBA champion JR Smith, NFL runner-up Leonard Furth. and title holder Khut Max Holloway.
The signing of Chicharito is also said to represent Complexity’s enduring commitment to its growing Spanish-speaking audience, which makes up approximately 30% of its total fan base.
“Chicharito fans have watched him dominate the court since he was 18,” Complexity Stars President Duan Zeno Jackson said in a press release. Mentioned. “As the world of gaming and traditional sports continue to clash, Complexity Stars has given athletes a platform to connect with fans in new ways. Now, the Chicharito program can be used to grab the attention of the next generation of content-consuming fans. “
Complicated, Chicharito will collaborate on a unique experience that combines the organ’s roster of talent with the best of the real world and virtual terrain.
Details of upcoming events, branded content, and collaborations with other professional athletes and creators are expected to be posted soon on Chicharito’s social media channels, Complexity’s website, and parent company GameSquare’s website.
Source : dbl tap
