Nintendo isn’t letting up in its efforts to conquer movie theaters, but it’s guarding its brands carefully

Shuntaro FurukawaPresident of Nintendo, explained the company’s strategy in the field of film production. Nintendo is preparing to release more films, but wants to keep its brands under constant control. This applies to both series. Super Mario Bros.received image The Legend of Zelda.

“Super Mario Bros.” and the upcoming Super Mario Galaxy were co-produced by Shigeru Miyamoto along with Illumination’s Chris Meledandri. In the live-action film “The Legend of Zelda,” Shigeru Miyamoto collaborates with Avi Arada (…) and has been involved in the project from the early stages of planning,” says Furukawa.

Nintendo’s president confirmed plans to continue releasing films. He did not specify whether the range of brands will be expanded and in what time frame they will appear.

Nintendo has been putting a lot of money into promoting its brands in non-gaming media lately. In 2022, she bought the then young studio Dynamo Pictures, which is called Nintendo Pictures created a short animated film “Close to You” based on Pikmin. Separation Nintendo Stars in turn, takes care of licensing specific Nintendo heroes.

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