The Chinese game market is growing, government support, return Blizzard and Switch 2

Chinese game market grows, and its turnover should overcome the border this year 50 billion dollarsThis field is due to the analysis of Niko Partners, which calls several reasons. They include government support, new impulses for the e -sports scene, as well as the arrival of Nintendo Switch 2.

Not only the video game market in China is a key support of the government and authorities. The stagnant process of licenses for internal and foreign titles began last year. Without such a license, the game will not legally fall into the hands of Chinese customers. This year, 1119 games have already taken part in the market, of which 69 are foreign. Compared to the same date of last year, this is an increase of 21%.

Cybers is also gaining new power in China. This, for example OverwatchThis again appeared in tournaments after a pause caused by disagreements between Blizzard and Neteas. Interest in professional games also supported the release of games Delta of power And Valorant MobileThe field although the consoles are still far beyond the borders of mobile phones and computers in mainland China, this is unprecedented Nintendo Switch 2 Thanks to gray imports.

Another knowledge of detailed analysis is the great interest of Chinese players in Generative artificial intelligenceIts use knows about 85 % of respondents, and its use in games is interested in almost 40 %. He already recognizes the use of AI 60 % of Chinese research. Another phenomenon in China, the so -called Mini -gamesGames in applications without the need for installation. 84 % of Chinese players played such a game, 18 % of women -reservations and 10 % of men play.

According to Niko Partners, the Chinese market should grow in the coming years, the turnover should increase by an average of 2.2 % per year. There will be more players, this number is to reach 754 million in 2029. The average Chinese player spends $ 68 a year today, and four years later he will be about $ 73. Regardless of this, the uncertainty related to the rules of the game are preserved, especially in the case of children and economic tension between China and the United States.

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