Failure in Living serviceWhich led to the abolition of 9 games, forced Sony to revise her strategy, but this policy does not completely leave Japanese society. Instead, the approach has changed. To this segment They are suitable with great care And they are not afraid to cancel previously approved projects. This was convinced by the creators of the past days and the last of us.
In Sony, they want to create “long -term stable names that will make it possible to play again and again and generate regular income.” They perceive games as a service as a huge chance.
“Nevertheless, this chance is related to exceptional problems. We talked about the first successes such as HELLDIVERS 2. However, we also encountered difficulties such as the introduction of consent. ” Hermen Halst, the head of the PlayStation Studios, said at a meeting with investors.
“We analyzed our processes to carefully understand how and why this name did not correspond to expectations, and to make sure that we no longer make the same mistakes,” – Added. “We have submitted much more stringent procedures to test our creative, business -perceptions. Now we are doing it much more continuously. ”
“The cycle of testing, repair and re -testing is a key element of games both before and throughout life.” explains Halst. “We are determined to continue to use knowledge in order to maximize the participation and satisfaction of players throughout the life cycle of the product.”
Sony also thinks about lonely players. “Our goal is to provide at least one important title for one player every year – At the right time and the level of quality that fans expect from our research. “ Halst said.
Halst talks about the names developed by groups of internal gaming stars, and not about the projects of other research, such as Stellar Blade, Rise of the Ronin or Lost Soul aside. The purpose of the so -called third -party projects is to maintain high quality, which is traditionally united by players with PlayStation.
This year we get from the PlayStation Studios Ghost yōtei (2. 10. 2025), while it comes to cooperation Death Guard 2: On the beach (26. 6. 2025). PS Studios is still a big game Wolverine Marvel (Insomnia of the game) and Intergalaxy: heretical Prophet (Naughty dog). As for the names on the air, this is a marathon in bungaging (it should be released 23.9.2025, but Sony recently represents 31. Fairgame $Field
In addition to games, Sony continues to concentrate on Transmedia expansion of their brandsFor films and TV shows. The success of the latter of us, it seems, only confirmed that PlayStation brands can be offered even outside the world of interactive entertainment.
Source :Indian TV
