Sony, or PlayStation Recently, he has undergone a change in leadership. Hideaki Nishino was appointed Director General of PlayStation, and Totoki Hiroki became the director of the entire company. And, as in the case, the change in management comes to a change in society. Focusing on Live Service Games was the main change in previous bosses of that time. And, as you already know, not a very good change, except HELLDIVERS 2 Almost nothing could have been brought to a successful end, and almost all projects were canceled.
But this does not mean that Sony has nothing to cook. From the announced games is prepared Death Stroy 2IN SaroIN The ghost of the yotaIN Wolverine or Lost Soul asideThe new games are also prepared by Studios Bend, Media Molecule and Santa -Monica. The fact that Sony is being prepared, we must wait for this, but, obviously, we want to avoid announcement about games for years to come.
However, despite these fouls, the companies are doing well, although they do not release many exclusive names. Nevertheless, this should be changed, AI of the company’s general approach to PlayStation, as the new financial director said, Lin TaoShe wants to focus on the field Monthly active users (Mau) than for the sale of the consoles themselves.
“In the past, we mainly focused on equipment sales, but now we want to focus on our active users. We have regular profit. ” The financial director claims.
The number of active users on the PlayStation network is constantly increasing. At the end of last year, the PSN network is actively 129 million Users, AI through a slight decrease in the last quarter to 124 millionThis is still a year at age.
According to the financial director, Sony more than when -liba earns on microtransactionsThe field of games such as Fortnite, Roblox or Genshin Empact generates significant money, and philosophy is simple: more people mean more expenses.
Although Lin Tao did not comment on how to increase active users, it indicates that many people were on the network of new ones, not only from PS4 and PS5, and that the numbers would constantly grow. Additional porting of games for PCs or other platforms, more films or series should help expand the interest in the game, as well as large investments in the games of the same name that Sony always knew.
Finally, the financial director said that they want to better invest in their first personal segment. There they lost a little recently and want to improve.
Source :Indian TV
