Microsoft is surprised by non -traditional advertising called Wake upwhich was created by the famous director and producer David Fincher (Fight Club, seven or hide). In a one and a half minutes, the video uses a strong metaphor and stylish CGI animation to show what for many people means playing games – a leak of everyday routine and a way to find yourself again. How are you?
The main character of the place HratioThe anthropomorphic mouse, which gets up every morning, rushing into the office, endlessly does the same work and returns home in the evening. Of course, this “run in the wheel” is a clear hint of a familiar concept “Rat race“Life, due only to work, responsibilities and without a place for himself, for their interests, for his desires, for their desires.
The main turning point comes when Horatio turns his Xbox at home – and at that moment he ceases to be a mouse and again becomes a man. Advertising so in the shift says that Video games are not just fun, but also the environment in which you can overestimate your own personality, creativity and internal freedomField
Source :Indian TV
