Sony became Kadokawa’s largest shareholder, but did not buy the company – INDIA

Sony announced a significant increase in its share in Kadokawa Corporation. The Japanese company is now the largest shareholder of the media group, which also owns a very famous studio. FromSoftwarecreator of the Ancient Ring. However, despite the increased share, which is now around 10%, no acquisition took place and Kadokawa remains an independent entity.

Sony and Kadokawa enter into a strategic capital and business alliance agreementwhose goal is to expand cooperation in the entertainment sector. According to the press release, Sony plans to discuss various joint initiatives. Among other things:

• Adaptation of Kadokawa brands into feature films and TV series at the global level.
• Co-producing anime and expanding their distribution worldwide through Sony Group.
• Support for game publisher Kadokawa in the global market.
• Supporting the growth and expansion of human resources.

“This alliance will not only strengthen our branding capabilities, but also expand the reach of our brand through Sony’s support for global expansion. This will allow us to bring our brands to more users around the world. We are confident that this collaboration will make a significant contribution to maximizing the value of our brands and enhancing our corporate value in the long term.” Takeshi Natsuno, CEO of Kadokawa, spoke about the deal.

Sony President Hiroki Totoki stated that the alliance is in line with Sony’s long-term vision known as the “Creative Entertainment Vision”: “By combining Kadokawa’s broad portfolio and ecosystem with our strengths in global entertainment expansion, we plan to work closely together to execute Kadokawa’s strategy and maximize the value of its brands.”

This partnership opens up new opportunities for Kadokawa’s games, books and anime to be adapted on the world stage. For fans of games like Elden Ring, the collaboration could mean increased investment in FromSoftware’s projects and their continued expansion. Additionally, Kadokawa’s anime and literary works were able to reach a wider audience thanks to Sony’s distribution.