Microsoft’s gaming division is no longer just Xbox. After acquiring Activision Blizzard King, the American giant began to transform into a publisher that is not afraid to bring its games to rival consoles such as PlayStation and Nintendo Switch.
In the spirit of this new advertisement, which Xbox shows as a brand present not only on Xbox consoles, but also on computers, laptops, smartphones and tablets, ROG Ally handheld devices and even Samsung smart TVs, Amazon Fire TV, Meta Quest and the cloud.
And all this with a password, so we can enjoy the benefits of Xbox anywhere, anytime. Despite this strategy and the decline in interest in the Xbox console, Microsoft does not intend to stop developing new consoles and other devices. The Xbox Series X/S will not be the last console. Today Microsoft is preparing a new generation of Xboxwhich should be the biggest technological leap to date. portable.
“We will definitely be developing more consoles and devices in the future,” says Xbox boss Phil Spencer in an interview with Rolling Stone. But at the same time Xbox wants to turn home devices into gaming platforms. “Xbox is more than just hardware” Spencer explained, recalling that the Xbox used to be just a box, but not today. “Xbox on your smart TV. Xbox is on your computer and smartphone. We are currently in the process of transforming the brand.” he added.
As part of this rebrand, virtually any Xbox game can be released on competing consoles. Spencer doesn’t see any insurmountable obstacles at Microsoft. Spencer understands that some players are irritated by the new strategy. This tells them that the biggest games on the planet aren’t released on just one platform. Instead, they are available to multiple players and available to millions of other players.
Microsoft loves its users on Xbox consoles, but understands that Xbox’s growth is happening primarily on PC and in the cloud.
Source :Indian TV
