IN Microsoft satisfied in the last financial year. The American giant completed twelve months marked by significant progress in the field of artificial intelligence and solid financial results. General Manager Satya Nadella He dedicated part of his annual letter to video games.
Nadella boasted that Microsoft is in the video game industry grew exponentially. Thanks to Activision’s acquisition of Blizzard King, the library was expanded to include highly popular games, resulting in a significant increase in Microsoft’s player base.
For Microsoft, the number of gaming brands generating revenue exceeding $1 billion grew to 20 year-on-year. Among them are Candy Crush, Diablo, Halo, Warcraft, The Elder Scrolls or Gears of War. Previously there were 13 of them.
Microsoft’s goal is to offer games to players in a variety of ways, including Xbox Cloud Gamingwhich is gradually being improved and expanded. This is also related to this goal porting games to new platformssuch as Nintendo Switch and Sony PlayStation. This is how Microsoft introduced Hi-Fi Rush, Grounded, Pentiment and Sea of Thieves. In the future, he wants to continue this strategy and reach out to other players.
Another important point of Microsoft is its focus on community. This includes investing in tools and resources such as Xbox Game Pass. It appeared in it today Call of Duty: Black Ops 6.
As for the financial results of the entire company, they are record-breaking. Annual sales exceeded $245 billion (up 16% year-over-year) and operating income exceeded $109 billion (up 24% year-over-year). Microsoft closed the 2024 fiscal year on June 30, 2024.
Source :Indian TV
