From time to time, we may come across billboards with real ads in games. The most famous billboard in Burnout Paradise with Barack Obama during the 2008 presidential election. Electronic Arts, which is experimenting with advertising in the UFC fighting game, also has experience.
By the end of this year should add Microsoft. According to Business Insider, the American company is preparing a program that will allow advertisers to place ads in free games on computers and Xbox consoles.
Source: Microsoft Microsoft paid for chipsets for the Xbox Series
It’s interesting that Microsoft reportedly not interested in ad revenue share. The main goal of the company is to make it easier for developers of free games to earn money. These advertisements may become an integral part of the game world in the future, for example by replacing billboards in the game.
If you’re worried about various adverts appearing in the titles, Microsoft is said to be aware of the fears and backlash from gamers. So he’s being careful and wants to create a list of select brands that can use the program. Ads are not intended to affect the gameplay.
Source :Indian TV
