EA sees in-game advertising as an attractive source of revenue – INDIAN

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IN Electronic art have not given up on their desire to include more in-game advertising in their games. This is perhaps the most famous in-game advertising. Barack Obama’s presidential campaign in Burnout Paradisejust from EA.

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EA also had similar ads in Battlefield 2142 and Need for Speed ​​Carbon. Additionally, since 2007, EA has entered into agreements with advertising companies to integrate relevant in-game advertising directly into EA Sports games, such as EA Sports FC (formerly FIFA), Madden NFL, NHL, Tiger Woods PGA Tour, NASCAR and Skate.

Now EA would like to take these ads beyond sports games and offer them in classic games. But for this to work and not be too annoying, you need to choose them very carefully. An internal team is currently working on this. The latter must figure out where advertising makes sense and players won’t mind.

There should be no advertising window or other annoying atrocities here. There must be a place for them advertising integrated into the game world, such as a billboard or product. These ads are expected to be an attractive source of revenue, or at least that’s what the CEO of Electronic Arts says about them.

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Source :Indian TV

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