According to unspecified sources in Business Insider magazine (in VGC transcript), he should Microsoft be interested in the possibility of increasing the financial profit for developers working on free games. One way should be to place advertisements such as billboards or posters on real brands.
Two sources had to confirm that Microsoft was aware of the risk of poor player acceptance: “He’s being cautious and intends to create private marketwhere only select brands may insert in-game ads in a manner that does not disrupt gameplay.” First, it must be billboards in racing games.
It is not clear if there are plans to expand the advertising model, for example to include skins or videos in the lobby. We also don’t know if potential partners have already been contacted.
Although this is just a guess, this is not the first time that real in-game advertising has occurred. These billboards and banners appear relatively frequently in sports and racing games. NBA 2K has been criticized for including non-skippable video in-game ads, in this case in the premium game. The authors modified the advertisement after negative reviews.
Source :Indian TV
