PlayStation is investing in South Africa. He wants to increase his influence and bring new games – INDIAN

Company Sony after investments in China, South Korea and India decided to enter into a strategic partnership with the publishing house Kerry1st. Apparently, Sony wants to increase its influence in Africa and bring new games to gamers around the world.

We don’t know the exact wording of the agreement or the amount Sony contributed. According to CNBC, Sony has acquired a stake in Carry1st and is betting that Africa will be the next big market driving growth for the PS5 console.

The boss of Carry1st, based in Cape Town, South Africa, wants to offer local players interesting games and allow them to shop at PlayStation Store. The Pay1st payment service, managed by Carry1st, should help with this.

Carry1st is expected to help bring PlayStation 5 consoles to Africa., so that players from Nigeria, Morocco and Algeria do not have to buy games on the gray market. Together they want to support PlayStation’s growth in the region, while Sony will eventually be able to offer players around the world. games from African creators. Carry1st is not only a publisher, but also a developer. He must have original games in preparation. The company works with Activision and Riot Games and helped bring Call of Duty: Mobile and Valorant to Africa.

As the head of Carry1st, Robbin-Coker is very optimistic and expects that the next billion customers and players will be from Africa, which is the most suitable market. But somehow he forgets that in Africa the average salary is low, unemployment is high and many people live in poverty.

Let us remember that at the end of last year it was announced that Sony and Shift Up would establish close cooperation. South Korean studio will bring the action to PS5 Star Blade. This was also discovered at that time Sony’s collaboration with the South Korean company NCSoft, who can be considered an expert in the field of MMO games. For example, his portfolio may include famous names such as Lineage or Guild Wars. The partnership is expected to increase Sony’s ambitions for live-service gaming or future MMO projects.