Epic Games will continue to give away free games to attract new players to its platform. So far this strategy has brought results 90 million registered users.
Epic Games Store Since 2018, it has regularly offered two to three free games every Thursday. Sometimes these are newer games, although lately it has been more of the lesser-known titles that players are adding to their digital library. But this strategy has already paid off for Epic and will continue to do so over the next 12 months.
This intention was confirmed by Director of Product and Content Strategy Kyle Billings at this year’s Unreal Fest. He believes that free games an easy way to engage a large community. In the third quarter of this year, the Epic Games Store averaged 2.4 million sign-ups per month.
At the end of 2022, the Epic Games Store had 68 million monthly active users. By the end of this year, Epic wants to have up to 70 million monthly active users. He wants to achieve this by improving his store. Following the wishlist, more detailed search should arrive later in the year, with third-party subscription support expected in the first quarter of 2024. Also, an improved download manager or pre-download option.
Billings revealed other interesting facts. 50% of monthly players only play non-epic content. This means they don’t play Fortnite, for example. In contrast, 67% of players play both affiliate and Epic games every month.
When the Epic Games Store launched, it relied on timed exclusivity to keep games from being available on rival Steam. He had to pay hundreds of thousands to millions of dollars for one year of exclusivity. For example, he had Metro Exodus and Borderlands 3. He reportedly paid $146 million for the comic book shooter.
Source :Indian TV
