The Czech games and fan merchandise specialist ended the financial year with a net turnover of 164 million crowns. A challenging year for all online retailers ended with an increase of about 10% compared to the previous period for Xzone. Affordable game consoles were the main driver, as well as the growth of the merchandise segment, which had no shortage of movie and TV merchandise or trading cards. The business is slowly moving towards the Hungarian market.
Although the turnover of Czech e-commerce recorded a historic decline last year, the same thing happened with the company. Xzone sro ended the financial year from 04/01/2022 to 03/31/2023 in positive numbers from with a net turnover of 164 million crowns. This year has been challenging for many companies for a variety of reasons. “In the Czech Republic, according to various surveys, the turnover of online stores decreased by 13-20% year on year. From this point of view, this is our 10% growth well above the market average. I see several reasons for the success. After almost two years of waiting, there are finally enough game consoles. With the addition of a number of new categories, product segment sales increased. With booth Xzone, we focused on getting more involved in festivals. Last but not least, a great gaming end to the year led by the very successful God of War Ragnarok on PlayStation 4 and 5.” summarizes the results of the past financial year Martin Schovanekfounder and co-owner Xzone sro
It was also a year full of changes and news. One of the biggest was the company’s move to a new, several times larger warehouse. After a long and careful preparation, this fundamental change took place almost exactly one year ago. The new premises have proved to be excellent and are filled with goods every day. The second major change came shortly before the end of the economic year in March of this year. On his 22nd birthday, he gave himself an Xzone new logo. After 15 long years, this was a dramatic change in style, which was positively received not only by professionals in this field, but especially by customers. “For a long time now, our product range has been more than just games. This change reinforces Xzone’s direction as a specialist in all things fan-objects and joys, from stylish clothing to collectible figurines and vinyl records and unique home accessories.” describes change Jan Bobrovsky from Xzone marketing team.
Publishing also had a successful year Xzone Originals. In collaboration with the Czech distributor Cenega, Xzone created a book art book. Mafia Art Trilogy. A dreamed-up multi-year project that sums up the entire trilogy in one book, from the legendary number one to both sequels and the recent remake. Xzone also co-published the magazine’s first book. Level – About games and people. The publication, full of interviews with veterans and living legends of the video game industry, was a great success with readers. A specially designed book has found its way into the libraries of over 1,200 players. Within Xzone Edition, series of Czech games in physical packaging, three successful games were released this fiscal year – 1428: Shadows over Silesia, happy game And FixFox. His successor was also very successful game diaryin which players can record their completed titles and maintain their own statistics.
In addition to the already traditional Slovak mutation xzone.sk business is also beginning to focus on the Hungarian market. The Hungarian site is gradually launching in these weeks xzone.hu and ship the first orders. The goal is to have the same share within two years as it is now in Slovakia.
Source :Indian TV
