Blizzard came up with its own artificial intelligence

Blizzard decided to implement his own artificial intelligence tool. head of design department of the company, Allen Adhaminformed employees about the need to prepare for new technologies that should surprise them.

Known for its popular games such as World of Warcraft, Overwatch and Diablo, Blizzard has entered the world of AI with Blizzard’s internal Diffusion tool.

According to an email received by the New York Times, Blizzard’s Diffusion tool was intended to be an image generator for Blizzard’s own games. He was supposed to help with the creation of concepts for the game environment, characters and their clothes. In his email, Adham also mentioned the possibilities of using artificial intelligence for offline playable characters, procedural level design, AI voice cloning, game coding, and toxicity protection.

The gaming giant is said to be on the cusp of a fundamental change in how it will create and manage its games. However, company employees Activision BlizzardBlizzard’s parent company also received an email from CTO Michael Vance warning them against using third-party image generators with the company’s intellectual property.

Similar controversial artificial intelligence technologies are being developed by other gaming companies. In March, Ubisoft sparked controversy by introducing its Ghostwriter tool, which helps writers create dialogue for game characters.

Despite the efforts of developers to increase the efficiency of game development using artificial intelligence, not everyone is convinced of its benefits. Head of Take-Two (owner of Rockstar Games, authors of Grand Theft Auto), Strauss Zelnikrecently confirmed that while he’s excited about advances in artificial intelligence, he doesn’t believe it will lead to more successful game creation.

Jane Perry voice actress who contributed to the game Return, expressed concern about the use of artificial intelligence in games. She drew attention to the possible misuse of the creative content of actors and other game workers. At the same time, he acknowledges the use of artificial intelligence in the gaming industry, but emphasizes the need to proceed with caution.

It is clear that AI has its benefits and potential, but at the same time it is important to carefully consider its use and discuss it openly. For more information on this topic, you can visit Chris Tapsell’s recent article on the gaming industry’s response to artificial intelligence.