The Grunex agency, which specializes in gaming media, marketing and esports services, is once again expanding its portfolio of online gaming sites. Less than a year after acquiring Zing.cz, he also becomes the owner of Spite.cz. The acquisition of a site dedicated to games for PC and consoles is aimed at further optimizing customer marketing and PR campaigns. The price of the deal, closed in March, was not disclosed.
Grunex has been among the top companies in in-game marketing, PR and esports services for fourteen years. His portfolio so far has included his own gaming and technology websites, as well as a wide range of Facebook pages with over 700,000 fans. According to Google Analytics, the agency’s top three gaming sites alone — Zing.cz, PCTuning.cz and Hrej.cz — had nearly 1.4 million unique users in the first quarter of 2023.
Grunex’s new addition in the form of Spite.cz is one of the pillars of the domestic gaming scene with an established reader base in the field of PC and console games. “Due to its focus and the creditworthiness of the target group, it fits perfectly into our current media portfolio,” talking about buying Martin Liberskyowner of the Grunex agency, and adds: “We see significant potential here that can support both our current media growth and our number one position in the country in gaming media and all gaming and eSports related activities.”
Therefore, the purpose of the acquisition is not just to include the portal in the portfolio of the agency, but mainly its further development. As a first step, right after signing the contract, Spite.cz received a completely new editorial system and a completely new modern look. Other Grunex websites are following in the same direction, while the TryHard.cz website has also recently undergone a similar revamp, and other agency gaming portals even earlier.
“We have the experience that this kind of investment in innovation will quickly pay off in terms of readership, content creation efficiency and customer satisfaction.” comments on the development of Spite.cz Martin Libersky. “For example, the website Hrej.cz, which we bought in 2019 and subsequently underwent a similar transformation, reached its monthly record of over 220,000 unique readers in February this year.”
At the same time, Grunex expects to retain its current news team, headed by the experienced editor-in-chief Jakub Hergesel, who will continue under the new owner.
Source : Zing
