The inevitable happened within a week. E3 2023 was driven by lack of interest from major publishers canceled. This is the latest step in a recession that began before the pandemic and was accelerated by the international crisis. E3 was supposed to keep the ESA connected to the ReedPop agency, bringing the once-famous fair closer to more gamers and offering publishers a way to promote their games.
The ESA president called the overall change the biggest challenge. Overall, however, this is a combination of several important factors that have contributed to the fact that the gates of E3 will not be open at the Los Angeles Convention Center this year.
“We had a strong start. There was interest from exhibitors, industry players, the media and of course the fans. But over time, problems arose that were too big to overcome.” Pierre-Louis began to explain in an interview with GamesIndustry.biz.
Pierre-Louis reports that several companies have been COVID-19 The game development schedule has changed. In addition, the unfavorable economic situation has forced several companies to reconsider how they invest in large marketing campaigns. And the third challenge should be for publishers to experiment with how to find the right balance between in-person events and digital marketing opportunities.
In an interview, Pierre-Louis was asked if E3 needed the owners of three big platforms to stand a chance of success. He didn’t answer it directly. However, he denied that E3 2023 was a problem. communicationwhat the IGN server wrote about some time ago, citing its sources.
ESA is looking for a way to adapt to the needs of publishers and find the right playground for needs that evolve. However, as it turns out, it won’t be easy. From the words of the President of ESA, it follows that E3 will have to change significantly and find a dynamic and sustainable model that would meet the needs of the industry. It has not yet been confirmed that E3 will return in 2024.
Source :Indian TV
