EA has 650 million players and the success of FIFA 23

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Having won the title of the worst video game company of the year from gamers more than once, the ugly duckling has improved its reputation in the eyes of gamers. On Dead space remake also remembered the CEO of Electronic Arts in front of investors because they expect a lot from him and he should be the driving force of the next months when EA launches more wild hearts And EA Sports PGA Tour.

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Andrew Wilson highlighted the high player engagement rates and stated that EA has a network of 650 million players. Helps especially FIFA 23 (about what is below), similarly Sims 4, which welcomed over 10 million new players in the third quarter. Here we must not forget that since then the game has become free.

Net sales for the past twelve months were $7.146 billion, down 1% from last year. However, EA is making a lot of promises in the coming months, among other things, this will happen on 04/28/2023 after the recent transfer to Star Wars Jedi: Survivor. At the same time, however, EA is wary of market uncertainty that has been building up over the last quarter. For this reason, they will be more careful about what they invest in in society. That’s what it’s all about Closing of Apex Legends Mobile and cancellation of Battlefield Mobile development and the as-yet-unconfirmed cancellation of Respawn’s Titanfall-based single-player shooter.

EA released two AAA titles last quarter, Need for speed without limits And NHL 23. Compared to the previous year, net sales for the quarter were down 9%.

FIFA 23 COULD BE THE BIGGEST PART OF THE SERIES

FIFA 23, the latest game from Electronic Arts, created in collaboration with the International Football Federation, is on its way to becoming the biggest game in the history of the franchise. The EA CEO made the announcement during a conference call with investors.

Andrew Wilson reported that since the beginning of the year, net sales of the FIFA series are up 4%, and sales in North America alone are up half a year compared to last year. In addition, in the third quarter (until 12/31/2022), FIFA recorded 23 interest in the player. The World Cup in Qatar certainly contributed to this to a large extent.

FIFA 23 was released in September 2022 and attracted over 10.3 million players in the first seven days, which is a record. FIFU 22 was played by 9.1 million people within ten days of its release.

As I wrote in the introduction, FIFA 23 is the latest game from EA to be called FIFA. The company’s license is about to expire. This year will usher in a new era with the brand EA Sports FC. FIFA itself is about to release a competitive game.

Personally, I’m curious to see if EA Sports FC is as successful as FIFA 23. It will show how much the FIFA title has helped keep every installment in the EA series at the top of the sales charts.

SUCCESS OF FIFA 23 DID NOT CONVINCE INVESTORS

Due to the delay of Star Wars Jedi: Survivor, EA had to lower the forecast and Investors frown over game cancellation. All this is reflected in the expectations and value of the company. Share price for one day fell by US$3 billion. Later, the situation stabilized, and now EA is 9% lower than at the beginning of the year.

It also raises the question of what EA’s plans are for free-to-play mobile games. With Apex Legends Mobile and Battlefield Mobile, the company wanted to compete with Call of Duty Warzone and Fortnite, but that’s not going to happen now.

Source :Indian TV

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