Xbox isn’t afraid to take risks with new brands

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Microsoft is the publisher with the most new brand launches in 2022. The company brought players four new brands, including the interesting adventure game Pentiment by Obsidian. To this she added 4 more titles.

Compared to this Sony relied on well-known brands and served players without much risk five games but no new brand. This Nintendo released ten gamesbut no new brand yet Activision Blizzard has three games but nothing new, and electronic arts six games, again without a new brand.

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Thus, it is inferior to Microsoft in terms of the number of new brands. Take-Two interactive with three new brands. He still has one Ubisoft. And it’s all from major publishers. Colleagues from the gaming industry did not go deeper.

Major publishers are increasingly investing and supporting the development of other parts of well-known series, possibly remakes and remasters. Thus, the burden of innovation is placed on Microsoft, smaller publishers and independent developers. As it turns out, Microsoft can afford it thanks to a Game Pass subscription.

Even in the coming years, Microsoft may remain the publisher with the most new brands. His studios are preparing at least Avowed and Everwild, while Contraband is being made in collaboration with Avalanche Studios Group and Kojima Productions is developing an unannounced project, most likely a horror film.

Source :Indian TV

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