I would not be afraid to call Steam one of the most popular gaming clients. Its numbers are steadily growing all over the world. However, he did not manage to break through in Japan for a long time. However, in recent years, according to an interview with the Japanese site Automaton-media, the situation is slowly but surely beginning to change in favor of Valve, whose market space is growing uncontrollably. The company itself understands that this country has incredible gaming potential, which is further enhanced as people are drawn to gaming PCs. Therefore, it actively supports Japanese localization.
Another push for Steam expansion is likely to come from the Steam Deck, as Japan is the land of handheld consoles. Therefore, it is possible that the handheld from Valve will not succeed here. In the long run, this customer may even expect to get even more space than before due to the lack of some consoles.
【Interview】「日本の Steam pic.twitter.com/KVvCzrhNqC
— AUTOMATON（オートマトン） (@AUTOMATONJapan) September 26, 2022
Source :Indian TV
