What does Embracer Group think of NFTs? Your CEO is clear on what the topic of conversation should be

“Talk less about Blockchain and NFTs” and more “talk about real games,” says Lars Wingefors.

Embracing Group He decided to make the news of the day with his latest move: the acquisition of the rights to The Lord of the Rings, Killing Floor studio and many other companies. This does nothing but continue a series of acquisitions that have positioned the Swedish conglomerate as a figure to be reckoned with in the industry; NFT trend.

I prefer to talk about games and real experiences.Lars WingeforsAnd what do you think about it? Is there any possibility for Embracer Group to promote this digital asset in video games? CEO Lars Wingefors expressed his opinion on this talk (via Stephen Totilo): “Let’s go back to the basics a bit, I’d say. Talk less about blockchain and NFTs, thank goodness.” I prefer to talk about games and real experiences“.

In this way, Embracer Group prefers to move away from all discussion about the non-tradable token and focus on what really interests players. It is noteworthy that this trend has already been accepted by Ubisoft, Square Enix, Konami and other famous companies. Bind NFTs to their own headers.

What we do know is that the Embracer Group is not jittery about doing business. big purchases. After all, the conglomerate opened May with the acquisition of Square Enix’s western studios, but also caught up on the latest in the industry by acquiring the writers of Neverwinter and publishers of Catan among them. many other moves.