Netflix wants to expand into video games, but few subscribers are interested

According to Apptopia data, less than 1% of its users play the games on a daily basis.

A little over a year ago, Netflix surprised us with an announcement: They would start offering video games at no additional cost on their mobile streaming service. Since then, the company has invested in making that commitment a reality, and its mission is to allow its more than 220 million users to download fifty games by the end of the year. But the numbers speak and it’s not good at all.

In a report published by CNBC, one of the main news channels of the USA, after the data of market analysis firm Apptopia, Netflix’s an average of 1.7 million players per day, less than 1% of the total users registered with the app. Also, although there are already enough offers on the service, only 23.3 million related downloads.

Only 23.3 million downloads were recorded for Netflix video gamesGood news? Netflix is ​​still experimenting in the industry. Although an investment 65 million € Mike Proulx, an analyst at market research firm Forrester, believes that the purchase of just one study does not go beyond seeing Netflix’s entry into the industry as a test. “We’re deliberately keeping a low profile because we’re still learning, experimenting and trying to figure out what our members want to play,” Leanne Loombe, director of third-party games at Netflix, said in June. Said.

Video games based on their IP

The company’s current catalog spans 24 video games spanning a wide variety of genres as well as Netflix shows, and it’s worth noting that despite the series’ huge popularity in June, the downloads don’t seem to be in a golden age. Various titles based on the service’s other successful programs have already been announced for these months, for titles inspired by Lady’s Gambit and Casa de Papel.

Video games are also big on Netflix for attracting new subscribers, with hits like Arcane: League of Legends and flops like Resident Evil.