Other giant acquisitions on the horizon. Electronic art can be changed by the owner – Indian

In 2022, Microsoft shocked by buying Activision Blizzard King for $ 69 billion. Now the next major acquisition should be. Private investors are interested in electronic art.

According to Wall Street Journal, company Electronic art found in the advanced phase of the act of entry into possession costs up to $ 50 billionThe field if trade has occurred, it would be one of the largest transactions in the history of the video game industry.

The group of investors should include the State Saudi Arabia Fund PIF, Affinity Partners led by Jared Kushner (Son -in -Law of the former President Donald Trump) and the Silver Lake Partners investment company. None of these parties officially officially commented on the parties.

The PIF Foundation already owns billions of shares such as EA or Take-TwoThe entrance to the direct ownership of EA will further enhance its influence on the game market. Analysts recall that for the Government of Saudi Arabia, the games are part of the strategy for the economy outside the oil industry.

“For PIF, it would be a clear signal that games are a cultural infrastructure, as important as sport or film.” He said that Professor Jost Van Dreunen from the New York Business School.

Recall that in 2023 the Swedish video game and the Media Holding group Embracer Group Close a significant strategic partnership in the amount of $ 2 billion with a mysterious investor. At that time, it was assumed that it was an experienced game group, which is financed by Saudi Arabia. But the agreement fell, and the Embracer group was faced with big problems that were supposed to release and visit the studios.

EA is a major publisher and developer with brands as EA Sports FC, NHL, Madden NFL, Battlefield, Weed for Speed, Dragon Age, Mass Effect or SimsThe field after the acquisition of EA will become a private company that will allow investors to make changes that can lead to improvement in the eyes of the company.

After the publication of the message EA shares jumped by almost 15 %Raising the market value of the company closer to 48 billion dollars. This shows that investors consider the opportunity to buy a real one.