Puma and Manchester City have unveiled the third football club outfit on Roblox as part of an event giving Robloxians the chance to win an exclusive jersey and purchase avatar items to show off the latest Man City look.
Manchester City’s Metaverse line takes advantage of Roblox’s recently released layered clothing options to bring a street art-inspired look to Roblox. Celebrating Manchester’s creativity with bright colors and bold details, this set is inspired by Manchester’s worker bee. The bee is a symbol of the Mancunian character that first appeared on the city’s coat of arms, but is now a symbol of art throughout the city.
To access the metaverse lane, players can go directly to the Blue Moon Manchester City experience in Roblox, or head over to Puma and the Land of Games, which will allow players to teleport into the Blue Moon experience for a limited time. For the next two weeks, players who compete and win the Blue Moon’s Football Rush minigame will receive a free Manchester City Avatar third jersey. Additionally, all players can purchase a set from the Experience Equipment Store.
The digital unveiling is linked to the actual launch of the kit, which is now available from the Man City online store and from Puma retailers around the world. As part of the launch, Puma will also host a five-on-five Football Rush tournament that will be streamed live on YouTube. The winning team will win $10,000 (£8,265.70) to spend on Roblox.
“We are excited to continue growing our Roblox experience with PUMA and Land of Games,” said Ivan Dashkov, director of creative culture at Puma, in a press release. “We couldn’t think of a better partner than Manchester City and the launch of this kit to push the boundaries of what is possible by doing something new and innovative. As we continue to test and learn in the Web3 space, we look forward to using Roblox as a platform to connect with fans of all ages.”
At a time when digital fashion is becoming just as important as real fashion, it makes sense for big brands and major sports leagues to get involved. Tommy Hilfiger recently released Tommy Play on Roblox. The interactive experience allows players to browse items from the Tommy Jeans Pop brand collection and purchase Hilfiger avatar items using Robux. The interest of designer brands in Roblox reflects a growing trend of clothing brands spreading across the metaverse as they follow in the footsteps of other fashion hubs like Vans and Gucci.
To learn more about bringing your avatar to life, check out our latest list of Roblox promo codes for free stuff.
Source : PC Gamesn
