Koch Media rebrands itself with a new name and reaffirms its position in the video game industry

The publisher will now be known as Plaion and will continue to offer games in physical, digital and collector’s editions.

Koç Media, the iconic distributor of the video game industry, surprises us today with an unexpected name change. Because it was facing a Gamescom 2022 with the participation of the publisher in question, it decided to rename itself to: plaion and reaffirm their interest in staying in the video game industry.

Koch Media will now be known as PlaionThis explains it Klemens Kundratitz, the company’s general manager at GamesIndustry: “How much we thought about it, we wanted to see it through to the end,” the manager begins. “It’s more effective, it has an external statement, but it’s also an internal statement for our people. We’re opening that up. new chapterthey are a part of it, we are a modern, growing, ambitious global company and it energizes people internally.”

Source: GamesIndustry

This name change came with a redesign of its logo; it’s a logo that mimics the classic ‘Play’ button to match a brand that now looks like ‘Play on’ but retains its classic essence: as a different company, we’re following a path we’ve been following since we were part of the Embracer Group,” says Kundratitz. “We are growing in all areas. certainly not an output of the physical distribution“.

We are growing in every field. It is not an output of the physical distributionKlemens Kundratitz“Our mantra is to deliver games where and how people want to play: physical, digital, collectible editions,” the general manager continues. “Even if people want to consume our content, we’re there. We’re tied to the physical space in the long run, but we still need to reinvent ourselves all the time.”

company growth

Continuing with the information from GamesIndustry, it is clear that the acquisition of the Embracer Group benefits the company we will now know as Plaion. After all, Kundratitz’s signature three times bigger at the time of purchase, with a team 2,300 employees Y 1,600 developers. In addition, this allowed them to grow large enough to take over studios like Vertigo Games and Flying Wild Hog.

We will learn more about Plaion’s plans for video games. Gamescom 2022, because the general manager thinks this fair is perfect to finish establishing his new name in the industry. The event will take place at: 24-28 Augustbut it’s already heating up with an Opening Night Live with Geoff Keighley as the presenter.