Purchase Activision Blizzard companies Microsoft per $68.7 billion it’s a big thing that has to go through a complex and difficult process. He is evaluating whether the acquisition will have a negative impact on the gaming industry, even on consumers. And it is for this reason that a Sony competitor was approached.
Sony’s opinion was of interest to the Administrative Council for the Economic Defense of Brazil (CADE). Sony paid special attention to the Call of Duty brand, which, according to the management of the Japanese corporation, cannot be replaced. Sony considers Call of Duty a blockbuster, a major brand that influences gamers when choosing a console.
Sony draws attention to the 2019 study. As a video game brand, Call of Duty has made it into the top 10 entertainment brands, ranking alongside such giants as Star Wars, Game of Thrones, Harry Potter and The Lord of the Rings.
“No other developer can devote so many resources and expertise to game development. Even if they succeed, Call of Duty will be so ingrained that no competitor, no matter how significant, can overtake it.” says Sony.
“Call of Duty has been the top-selling game almost every year for the past decade and is overwhelmingly the best-selling game in its genre. It is synonymous with first-person shooters and basically defines the genre.”, Sony believes, adding that given the communities that are created in CoD, it is at least unlikely that players will switch to alternative games because they will lose friends.
In other words, Neither Sony nor Microsoft have such a strong brand in their catalog of exclusives that would decisively change the balance of power in favor of one of the consoles.. This is also evidenced by the activity of players in social networks: Call of Duty has more than 24 million subscribers on Facebook, compared to 7 million for Battlefield from Electronic Arts. He has 12 million followers on Instagram compared to 2 million for Battlefield.
The Sony statement mentions even more interesting things. About 1,200 people are expected to work on each part of Call of Duty, with another 1,500 involved in publishing and distribution.. The Call of Duty brand alone has more developers than most video game companies across its entire development portfolio, including AAA studios. Also, Activision plans to bring in more developers, so expect CoD to get even stronger.
Such arguments from Sony can be expected when it has a long-term contract with Activision Blizzard regarding exclusive content, including a beta version of the new part is launched first on the PlayStation consoles. Do not go unnoticed and various bonuses, especially in the past.
On the other hand, it’s worth remembering that Microsoft has already committed to continuing to publish Call of Duty on PlayStation consoles. But later it became known that Activision Blizzard is contractually obligated to release only the next three Call of Duty games on PlayStation consoles.including this year’s Modern Warfare 2.
Source :Indian TV
