Sony is stepping up production prefix 5 and gearing up for the Christmas season to put more consoles on store shelves. Major games will be released around this time, including the anticipated action adventure. God of War: Ragnarok.
The company expects to fulfill the tasks set. It has already been established that during this financial year he wants to sell 18 million units. The forecast is helped by the end of the lockouts in Shanghai, a major component manufacturing center.
The issue remains price. As early as April this year, Sony raised the prices of most of its electronic devices in Japan., including cameras, Blu-ray players, home theater systems, headphones and speakers. they are to blame global problems in the market of semiconductors and raw materials, as well as problems with logistics and the operation of factories, especially in China, which is still suffering from the pandemic. Now inflation is added to this.
That’s why CFO Hiroki Totoki was supposed to answer this question, but he didn’t actually say anything: “In regards to a possible PS5 price increase, I can’t tell you anything concrete at the moment. he declared. As such, he sidestepped a question that many see as signifying that Sony is leaving the door open for possible price hikes. Perhaps he is waiting to see how Microsoft will behave with the Xbox Series X and Xbox Series S consoles.
Source: Sony/PlayStationThe PlayStation 5 system will be updated with expected features
Some say that Sony is waiting to see how the market situation continues. In May, Forrester analyst Glenn O’Donnell drew attention to expected semiconductor price increase of 10 to 15 percent over the next 12 months. This should be reflected in prices not only for electronics, but also for cars and toys.
For example, last week Reality Labs has announced a $100 price increase for the Meta Quest 2 VR headset. She justified this by increasing production and transport costs.
Sony shipped to stores worldwide by June 30, 2022 21.7 million PlayStation 5 units. In the first quarter of the fiscal year, he managed 2.4 million, up 0.1 million from the same quarter a year ago, and 0.4 million more than in the previous quarter ending 3/31/2022. In the remaining three quarters, Sony must ship 15.6 million units to meet its forecast.
Source :Indian TV
