EA’s unfortunate tweet caused controversy at the company
The official Electronic Arts account made a joke about single player games.
A few days ago we told you on 3DJuegos how an unfortunate joke from EA angered a large portion of the gaming community. And it is the official Twitter account. electronic arts posted a message with a controversial approach, albeit referring to a current meme.
It was, because the message posted on the social network said: “They are 10 years old but they only play single player games”. It’s a version of a meme based on someone telling you it looks phenomenal but has a major drawback, but in this case the flaw chosen by EA is the fact that it plays single player games.
This generated backlash from gamers and industry members alike, and even from EA itself, which in turn Controversy and anger within Electronic Arts. This is what an information from USA Today, which publishes the increasing importance of the situation, says so.
EA members themselves felt insultedAccording to North American media, several members of EA teams like BioWare saw this as an insult to their work, as they are responsible for developing single player games. The company observed the consequences of the prank and tried to rectify the situation admitting that it would be best to take the blame. He did this with the following message:
Again, they were wrong, because the tweet was also not well received and was actually branded as ridiculous by different people. “The most accepted idea was to take responsibility and apologize”says a media source. However, the message that playing single-player titles made them now 11 instead of 10 didn’t end the discussion.
Numerous meetings were held because of the controversyAlthough the plan for EA still goes awry, USA Today sources say the publisher’s different meetings with managers To echo the message to clarify the situation and verify how it affects team members developing work for a player.
How did such a thing happen?
They also wonder how this could happen from Electronic Arts. “I’m 99% sure that the person and their parent were unaware of the commentary on single player games ten years ago,” explains an anonymous person. 2010 controversy then president Frank Gibeau said such games are “over”.
It all suggests that the person writing this message was also unaware of the company’s bad reputation for single-player games, as they’ve focused on it in recent years. promote multiplayer focused projects It’s like Apex Legends or the FIFA saga without going further.
We will need to continue to be mindful of how EA approaches its communications from this event, which seems to have affected more than we initially thought.
Source: 3D Juegos
