Summer Game Fest commercials keep the show going, says Kaylie

The Summer Game Fest is not a Nintendo Direct and Geoff Keighley is not financed by Jim Ryan. These declarations may be evident, but the creator of the Game Awards says that it is important that people are aware of the limits that are also confronted by the organization of broadcasts such as Summer Game Fest, which depends on entièrement des revenus publicitaires pour continuer – for now. Kaley made the comment in a new interview with PCGN’s sister site The Loadout, where he discussed how mixing ads with ads ultimately improves the experience for everyone.

“We have to find a way to subsidize the shows and pay for them, and that’s through advertising,” says Kaley. “I listen to the conversation and I see everything. I am fully aware of that. But that’s just the model we have, and it works well for most people.”

In addition to helping fund Summer Game Fest and The Game Awards each year, Kaley says ad revenue helps her make the show more than just a highlight. E3 and similar events cater to press and select attendees who are able to attend the presentation itself, leaving most people, especially international fans, out of sight. Kaylee wants the opposite for Summer Game Fest.

“I think one of the things that I really discovered at The Game Awards was how global our show was and the fact that people in China, India and other countries really wanted to watch the show and be a part of it,” he said. . “I always try to think of a kid in Stockholm or outside of Germany who will probably never go to E3 but wants to feel a part of something. Democratizing this experience is very important.

This mindset has also led to the creation of initiatives like Future Class, designed to promote inclusion in the industry, and the long list of demos that often accompany SGF and The Game Awards so that anyone who can play the games featured at the event. without having to travel or receive an invitation.

Kaylee expects accessibility levels to continue to rise in the years to come, fueled by the metaverse experience already evident in games like Fortnite.

“Five years from now, I see a world where you’re watching one of my shows, maybe from a Metaverse game, and all of a sudden you go through a portal to play that demo,” Kaley explains. “Anyone can have access to it.”

Kaylie also says that she is looking at other ways to raise funds, either with advertising or possibly instead. Crowdfunding is a possibility, but she Kaylee says that, in keeping with the spirit of allowing everyone to participate, she would like to attract fans rather than just take the money from her.

“Maybe a year from now at The Game Awards we’ll have a space where fans can buy it and do whatever they want with it.”

Meanwhile, Summer Game Fest 2022 kicks off on June 9 with an in-depth look at previously announced games and new announcements, with the full SGF schedule including demos from Xbox and Bethesda, among others, over the next week.