after the announcement,PS5 price increaseThe first warm comments are also coming from market analysts, as we saw in this report, which will cost 50 euros more in Europe. Ampere Analysis which provides minimal impact on sales your console.
Piers Harding-Rolls, head of gaming at Ampere Analysis, reported that the impact of the price hike announced this morning will be minimal at every turn, given how PS5 production is still failing to keep up with demand. This is Sony do not change sales forecasts for the remainder of the fiscal year.
“While it’s easy to imagine that consumers who still want to buy a PS5 or save money just before they know the new price will be very disappointed, demand has now accumulated “And the fact that it’s still unanswered means that a roughly 10% increase in price in many markets will have little impact on console sales.”
In short, according to Ampere Analysis, the PS5’s price increase in Europe, Japan and other markets will not lead to a change in console sales, so as not to be deprived of buyers who are willing to pay the increased price anyway. Sony machine themselves.
Recall that Sony announced that it sold 2.4 million PS5s last fiscal quarter, which is lower than expected.
However, he kept Expected to sell 18 million consoles Thanks to the production increase planned for this fall and winter, until the end of the fiscal year, i.e. March 2023.
Therefore, this forecast should remain unchanged until official notifications from Sony, even after the price increase announced today.
Source: Multiplayer
