OUR Lychee — a global company specializing in growth marketing since 2020 — announces the launch of the first adtech (advertising + technology) platform to scale and expand the applications of blockchain and cryptocurrency companies in Brazil and worldwide.
moon is the first cryptocurrency advertising solution that uses machine learning and predictive algorithms to help blockchain and cryptocurrency advertisers attract and retain users through digital advertising.
“Typically, crypto-currency companies face many restrictions that prevent them from achieving good results in advertising campaigns. This challenge inspired us to create Moon to help blockchain and crypto businesses reach their ideal audience through the most effective channels with all marketing tools in one place,” says Julián Sakoni, director of Lychee.
Through various types of formats and platforms, Lychee technology allows you to identify and influence segments interested in blockchain and cryptocurrency companies through various formats and alternative channels, including programmatic advertising, video advertising on connected television (CTV), advertising in games and content on the Internet. (OTT), as well as in social networks and mobile applications.
Other 5 attributions of the Moon platform, the first advertising platform for cryptocurrencies:
- Extensive data network: Through targeted users, advertisers will be able to reach an audience that has interests and intentions regarding the use, exchange and investment of cryptocurrencies.
- Leading growth: With the help of Lychee tools, companies get a series of links between brands and players in order to generate a large number of leads on their platforms and increase conversions.
- Entrance to the game world: Through the platform, advertisers will also have access to top-tier gaming inventory to reach potential audiences in this market.
- Connected TV Video Ads (CTV): Blockchain and fintech companies will get programmatic access to CTV inventory to reach audiences without limits.
- App Growth: in the mobile ecosystem allows crypto and blockchain industry applications to increase their user base and activity through advertising.
“At Moon, Lychee combines experienced blockchain and cryptocurrency marketing professionals, a dedicated cryptocurrency ad network, and technology to run effective campaigns with measurable results – all in one place. What excites us the most is that we innovate and help our customers grow,” emphasizes Julián.
With the growth and intensification of competition between blockchain and cryptocurrency services, Lychee is becoming a specialized advertising and digital marketing technology solution to help companies win users from different angles:
- mobile applications: As part of the mobile ecosystem, Lychee allows applications to identify new users interested in their services and carry out their activities through advertising.
- Brands: With the help of advertising campaigns, companies can reach the audience corresponding to each business, that is, people who are open to new technologies and financial products.
- Exchanges: It helps you find the right audience to trade on your exchange service and offers digital campaigns with various incentives that allow you to create strong and effective branding and visibility for each business.
- tokens: invites companies to attract investors to generate high interest and launch initial products (ICOs) for the cryptocurrency audience, which will increase their influence in the blockchain community.
- NFT and the Metaverse: This gives companies the opportunity to promote metaverse spaces and NFT projects with the right solutions and communities.
“Due to the lack of channels or solutions that adapt to the growth of crypto companies in the region, at Lychee we have developed core strategies to become a partner that helps companies achieve their goals successfully. In addition, we are not limited to this sector only, as these solutions can be easily adapted to help companies from other verticals achieve their goals through alternative and traditional channels,” says Julián.
About Lychee:
Lychee was born at the end of 2020 and works in Brazil, Argentina, Colombia, Mexico, Peru, Spain and Australia. He currently works with 40 clients, including players in the cryptocurrency industry. Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.
Source : Married Games
